Services · AI Search Engine Optimization
Get Your Business Found in AI Search
Your customers are no longer searching only on Google. They're asking ChatGPT, Gemini, Perplexity and Google AI which businesses to consider. TechStack Strategy helps businesses improve how they are found, understood, cited and recommended across AI search.
The short answer
AI search engine optimization is the work of making a business easy for AI systems to find, understand, trust and recommend. It covers how your website is structured, which facts about you an AI can verify, which outside sources it reads when forming a view of your category, and whether your content answers the questions customers actually ask. Success is not a keyword ranking. It is whether AI names you.
When customers ask AI who to hire, does your business show up?
AI does not hand back ten blue links. It returns a short list, often one or two names, and there is no second page. If you are not on that list the customer never learns you exist. No impression, no click, nothing in your analytics to tell you it happened. That is what makes this different from every visibility problem before it: you cannot see what you are missing.
of searches now end without a click on any website
What AI Search Engine Optimization includes
Five components. Most businesses need three of them; the assessment tells you which.
AI Search Visibility Assessment
We run the questions your customers actually ask across ChatGPT, Gemini, Perplexity and Google AI, capture what comes back, and turn it into a baseline you can measure against.
- Which questions surface your competitors instead of you
- What AI currently gets wrong about your business
- A recorded baseline you can re-test later
Website Optimization for AI Search
Service pages, location pages and FAQs rewritten so an AI system can lift a clean answer straight out of them.
- Structured data stating what you do, where, and for whom
- Answer-first passages AI can quote
- Content architecture that groups related pages
AI Authority & Citation Strategy
AI rarely forms an opinion from your website alone. It reads directories, review platforms, associations, local publications and third-party listings.
- Identify which sources AI draws on in your category
- Correct wrong or missing business facts
- Strengthen presence where it counts
AI Search Content Strategy
Content built around the questions prospects ask during discovery, evaluation and the final decision, phrased the way people type them into a chat window.
- Longer, more specific, higher-intent questions
- Mapped to discovery, evaluation and decision
- Written to be quoted, not just ranked
AI Visibility Monitoring
AI answers are not stable. They shift as models update and as the sources behind them change. Monitoring turns a one-time fix into a position you keep.
- Scheduled re-testing across all four engines
- Tracked over time, per question
- A report that shows whether you are named
How this is different from traditional SEO
Traditional SEO
Competes for a position in a list. Ranking third still earns clicks. Success is measured in rankings, impressions and clicks.
AI search optimization
Competes to be the answer. The reply names one or two businesses and there is no second page. Success is measured by whether AI names you.
The technical foundations overlap — clean structure, fast pages, accurate and consistent business facts — but the target has moved. The category is still settling on a name: you will see this called answer engine optimization (AEO), generative engine optimization (GEO), LLM optimization, ChatGPT SEO or AI search visibility. We call it AI search engine optimization because that is the language business owners actually use when they go looking for it.
Who this is for
Service businesses whose customers research before they call: HVAC and plumbing, roofing, marine services, pool service, med spas, dental and medical practices, and professional firms. Based in Palm Beach Gardens, working in person across Palm Beach County and South Florida, with virtual engagements nationwide.
Questions owners ask
How do I get my business to show up in ChatGPT?
Three things have to be true. ChatGPT has to be able to read and understand your website, the facts about your business have to agree everywhere they appear online, and the outside sources it trusts in your category have to mention you. Most local businesses fail on at least two of the three. The assessment tells you which.
Is this the same thing as AEO or GEO?
Yes. Answer engine optimization, generative engine optimization, LLM optimization and ChatGPT SEO all describe the same work from slightly different angles. The acronyms are industry shorthand. The goal is the same: be the business AI recommends.
How long before I see a change?
Website and structured-data work can register within a few weeks. Authority and citation work is slower, usually a few months, because it depends on third-party sources updating and on models refreshing what they have read. Anyone promising results in days is selling you something.
How do you measure this when there is no rankings report?
By asking. We run a fixed set of commercially important questions across ChatGPT, Gemini, Perplexity and Google AI on a schedule, record whether your business is named, and track how those answers move. That record is the report.
What does it cost?
It depends on which parts you need and the size of your operation. The free AI visibility report costs nothing and requires no meeting, and the strategy call puts a real figure against your situation before you spend anything.
Do you work with businesses outside Palm Beach County?
Yes. Most engagements happen in person across South Florida, but everything works virtually as well: the same strategy sessions over video, the same systems, and the same follow-through, nationwide.
Lisa is an incredible individual with a vast range of experience and understanding. Her impact on my organization is, in all honesty, immeasurable. When we recruited her to be a board member, we thought we were getting a marketing expert, but in reality, we got a marketing savant, organizational strategist, seasoned executive coach, and a champion of our mission and brand. Lisa has presented us with so many pathways to improve our SEO and marketing efforts that we cannot take them on all at once. This level of expertise was daunting for two early stage founders, but because Lisa is also skilled as a business leader, experienced CEO, and a founder herself, she helped us to prioritize and strategize our marketing implementation plans.
Cole LyonsCo-Founder, American Journal of Healthcare Strategy
Next step
See how your business appears in AI search
A free AI visibility report. We ask ChatGPT, Gemini, Perplexity and Google AI who they recommend for your trade in your city, and send you the screenshots plus what to fix. No meeting required, delivered within 24 hours.
Get your free report →Related
Can AI Find Your Business? — live workshop, September 23
How to get found on ChatGPT · Free AI visibility report · All seven systems · South FloridaPalm Beach County